In a world where movements and brands come and go, The Forever Business (TFB) stands out as a powerful force for good, with a deep sense of purpose rooted in family legacy and eternal values. This unique organization, born from a poignant moment between a father and son, has transformed into a movement that resonates with people searching for something bigger than themselves. With a name tied to both a family story and a biblical principle, TFB is about making an everlasting impact, driven by a focus on the question: WWJD (What Would Jesus Do)?
The Origin of The Forever Business
The story behind TFB begins with a heartfelt conversation between a father and son. As Chad Thomas sat with his father during his final days, he faced an emotional and difficult moment. Unsure whether his father understood that he was nearing the end, Chad asked, “Dad, do you know that you’re about to die?” His father, with a gentle smile, responded, “Son, I’m in the forever business.” This statement struck a chord with Chad and his family, inspiring them to see life from a perspective that extends beyond the here and now.
It wasn’t until later that Chad and his family came across Luke 2:49, where Jesus says, “Did you not know that I must be about my Father’s business?” This verse aligned perfectly with Grandpa’s final words and became a guiding principle for their mission. The combination of this personal moment and the biblical reference gave birth to TFB, where “TFB” stands for “The Forever Business”.
This foundation sets TFB apart as a movement dedicated to living with an eternal perspective, and its message resonates deeply with the timeless question, WWJD (What Would Jesus Do)?
A Modern Take on an Age-Old Question: WWJD (What Would Jesus Do)?
At its core, TFB is about encouraging individuals to ask themselves a fundamental question in their everyday lives: What Would Jesus Do? The WWJD movement has long been a way for people to reflect on how they can live in a way that aligns with Christ’s teachings. TFB takes this concept and brings it into the modern age, encouraging people to live with purpose, kindness, and an eternal perspective in mind.
In today’s digital age, it’s easy to get caught up in the constant flow of information and overwhelming negativity online. TFB seeks to counteract that by fostering a community focused on positivity and making a difference. The organization is committed to spreading a message of kindness, compassion, and faith, all while supporting meaningful causes that help others in need. Through products, events, and initiatives, TFB aims to inspire people to ask themselves, “WWJD (What Would Jesus Do)?” and take action accordingly.
Making a Lasting Impact
One of the standout features of TFB is its commitment to giving back. A cornerstone of their mission is to dedicate over 10% of profits to charitable causes. These causes range from supporting young men serving missions to funding projects that uplift communities and provide assistance to those facing hardships.
By financially supporting these efforts, TFB is putting its values into action and showing what it truly means to live by the principle of “What Would Jesus Do?” This focus on helping others is key to the movement’s success and impact, aligning perfectly with its mission to create a lasting, positive influence on the world.
For those interested in supporting or learning more about similar initiatives, organizations like Compassion International and World Vision also dedicate resources to global causes, providing tangible examples of how businesses and individuals can contribute to meaningful change.
Building a Community of Faith and Action
TFB isn’t just a business or a brand – it’s a community. From the moment Chad’s kids began making signs, hats, and bracelets with the “Forever Business” logo, people started asking about the story behind the phrase. What began as a personal family project quickly grew into a larger movement, with more people wanting to get involved and share in the mission.
TFB’s events and initiatives are designed to bring people together around a shared sense of purpose and faith. Whether it’s through participating in an event or simply wearing a product that carries the Forever Business message, individuals are contributing to a broader cause. The organization’s focus on promoting good deeds and uplifting content is a refreshing shift in today’s fast-paced, often negative world.
The WWJD (What Would Jesus Do) question serves as a constant reminder for TFB’s community, encouraging individuals to live with an eternal mindset and make choices that reflect a higher calling.
The Power of Faith in Modern Times
One of the reasons TFB has resonated with so many is its ability to combine timeless values with contemporary relevance. The question “What Would Jesus Do?” is as important today as it ever was, and TFB shows that faith can still play a significant role in how people live their lives and interact with the world around them.
By creating a brand that not only focuses on products but also on a larger mission of kindness, faith, and eternal purpose, TFB is tapping into something much deeper than traditional businesses. It’s a movement that encourages people to pause and consider their choices through a spiritual lens.
This approach aligns with the work of other faith-based movements, like Focus on the Family, which also promotes living a Christ-centered life, as well as Christian Aid, which provides support to communities worldwide based on biblical principles.
TFB: A Movement for the Future
As TFB continues to grow, its message remains as relevant and impactful as ever. The organization is dedicated to making a difference in the world by promoting eternal values, supporting charitable causes, and inspiring individuals to live with a focus on what truly matters.
By asking the question “WWJD (What Would Jesus Do)?” and following through with purposeful action, TFB is creating a community that stands for faith, kindness, and everlasting impact. It’s not just about what you do today, but about the ripple effect of those actions for years to come. The question “What Would Jesus Do?” is more than just a phrase – it’s a way of life, and TFB is helping to lead the way.
If you want to learn more or become part of this movement, you can visit their website or follow them on social media. Together, we can all take steps to live with an eternal perspective and make a lasting difference, one act of kindness at a time.